New entry signage featuring the historical streets of Walhalla and iconic Trestle Bridge of Noojee will be installed to welcome travellers to Baw Baw Shire.
Cr Tricia Jones said the new striking signage would replace uninspired signage which lacked visual impact.
Councillors unanimously supported the installation of two different signs on the Princes Fwy entry points, with the cost to be met within council's infrastructure maintenance budget.
An officer report stated the shire had two welcome signs on the freeway, one eastbound at Longwarry and the other westbound at Trafalgar East.
Their purpose was to welcome visitors to the tourism destination of West Gippsland as well as the local government area of Baw Baw Shire, it said.
However, these signs need replacing due to outdated branding.
Instead, they will feature the current "West Gippsland" branding, which is consistently used across council's visitor information and service platforms.
"The proposed designs feature strong emotive imagery of West Gippsland's visitor destinations and landscapes, which is eye-catching and memorable," the report said, noting the signs complemented four "welcome flags" already located adjacent to current welcome signs.
Cr Jones said "signage really does matter, it helps reassure us that we're on the right track and gives us a sense of arrival."
"The updated welcome signs won't just tell you where you are, they'll show you," Cr Jones said.
She said each town had its own unique story to tell and hoped this may lead to further entry signage improvements.
"Each community deserves to be welcomed in a way that reflects its own unique character," Cr Jones concluded.
Cr Adam Sheehan described the new signage as "certainly a step in the right direction."
"Keeping things current is a great way to keep the community and visitors alike engaged," Cr Sheehan said. "The old signs are a clutter of outdated branding."
Initially reserved about moving away from namesake and the iconic landmark of Mt Baw Baw, he applauded the new design and imagery whilst believing "there is so, so much more that our signs could say about our shire."
Cr Ben Lucas was happy to move away from boring and archaic signage.
He described the choice to use two different signs - one featuring Walhalla to portray the eastern end of the shire and Trestle Bridge used on entry from the west - as "something outside of the box."
"I think that point of difference is quite unique and really good for the shire," Cr Lucas said.