Small business is the lifeblood of Gippsland, playing a key role in building the region, according to Telstra Eastern Victoria regional general manager Jenny Gray.
Ms Gray addressed the Gippsland Business Awards finalists' breakfast held in Traralgon recently.
"We don't celebrate these success stories enough," Ms Gray said. "The fact you (finalists) have been recognised by the Gippsland Business Awards (GBA) is a testament to your hard work and resilience, and your commitment to making a difference in your business, to customers' lives and your teams' lives. It's also making a difference in your community.
"Small businesses are an essential part of the economy. They create jobs, support families and bring innovation and energy to every corner of the region. You're not just building businesses...you are building the region."

GBA committee chair Graeme Sennett also congratulated finalists.
"Your businesses are innovative, passionate, committed and want to succeed," he said.
Eleven West Gippsland businesses have been named finalists including:
Beauty and personal care services – Amity Alice Skin & Laser Clinic, Many Faces Aesthetics and The Makeup Hub of Gippsland - all from Warragul;
Business and professional services - GippsSAFE, Drouin;
Healthcare and wellness - All Aspects Care Services and Blossom Flourish Grow both of Warragul;
Hospitality and food service - Knoxbrooke Coffee, Warragul;
Manufacturing and construction - Hotondo Homes Warragul;
New business - Uncommon Solar and Battery Storage Gippsland, Drouin;
Retail - Aussie Disposals Warragul ;
Transport and automotive services - Turnbull Motors Nissan and Mitsubishi, Warragul.
Award winners will be announced at a gala event on Friday, August 29 at Federation University in Churchill.