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Business success remembered

Achievements and success in family and business were celebrated at the funeral of Drypac and Elite Pak founder Wayne Portelli.
Mr Portelli was remembered as a family man to his five children and nine grandchildren, a competitor, and tough negotiator and friend to those he dealt with in business.
He died on January 27, aged 70.
Friend of 50 years and business partner Kevin Dale presented the eulogy at the funeral held on Saturday, February 4.


Their friendship began when they met through local young farmers groups.
Mr Dale said Mr Portelli achieved a lot in his lifetime but his biggest legacy was the family he created with Jenny. Mr Portelli began work on his parents' farm in Brandy Creek Rd, Warragul. He then worked for McKenzie's Metalworks.
After some time in Western Australia he established a shed building business, firstly at his parents farm until he built his own factory in Pearse St. He built hay and machinery sheds for farmers.
Mr Dale said his mantra in life was always doing things quickly. "He would weld up all the parts in the factory, then set off at day break, with the small truck and trailer and portable concrete mixer towed behind the trailer. He would erect the shed in a day."
At age 26, he married Jenny and they had five children Ally, Peita, Chelsea, Luke and Holly.
In the 1980s when indoor cricket became a boom sport, Mr Portelli established a centre in Moe. From that project, he saw the opportunity to build single court indoor cricket centres in country towns around Victoria.
With Mr Dale, he travelled to Birmingham, England in 1985 where they developed their first indoor cricket centre under the business Indoor Cricket Pavilions. "It was an overnight success," Mr Dale said.
Mr Dale's brother Chas joined them the following year and they developed 24 indoor cricket centres across the UK.
"Wayne was the pivotal person in the success of this venture. He had tough negotiating skills, expertise in building and had the unique ability to get tradesman to stay on the job and get the project completed on time.
"It was intriguing to me to see how well he related to the English people we met and employed. Wayne was very much a tradesman from Warragul with no airs and graces and that never changed," he said.
Mr Dale said some tough business decisions helped them to establish a strong business partnership. "If we could not agree we would swap over and argue the other's case. Which led to a great sense of harmony in our partnership."
The indoor cricket business was sold in late 1989.
Wayne was keen to start a business and operate with a board of directors. He found a backyard business that was making gel packs, which when frozen were used instead of ice in Eskys, or transporting fish and other perishable products.
He rented a small factory in Warragul and set up an assembly line production and began selling the product in supermarkets.
The same gel, in a powder form was super absorbent. With assistance of his uncle Ron Young, he was introduced to the chicken packaging industry.
Mr Portelli invented a sealed plastic cover with small holes in it and the absorbent pad inside. It was simple to make, very successful and big orders followed.
Following that, Steggles had an ongoing problem with the polystyrene trays used for packaging chicken so Mr Portelli purchased a second hand plastic extruder machine and set about making a plastic tray.
With retired CSIRO scientist Ralf Laby they spent nearly two years experimenting with different recipes to develop a plastic that was not brittle. The Drypac rolled edge tray was born.
At its height, there were 70 million trays a year manufactured in Warragul, with 150 on the staff. The trays were in supermarkets throughout Australia, with no similar product. Wayne was recognised with numerous achievement awards for his achievements in manufacturing and creating jobs, including the national entrepreneur of the year.
With a very generous offer from American-owned company Cryovac, the Drypac business was sold in 2001.
Mr Portelli then invested in Saferoads, a rubber recycling and manufacturing business in Drouin and after a couple of years went on to build a factory and establishing a gel pack manufacturing business known as Elite Pak, now managed by his daughters Ally and Peita.
Mr Portelli was remembered for being competitive at everything from playing cards, to darts and golf. He was a keen follower of most sports, Formula1, V8s and football. In 2021, he enjoyed seeing a Melbourne premiership after a life long drought of success.
A funeral for Mr Portelli was held at Nielsen Funeral Chapel before a burial service at Gulwarra Heights Memorial Park.

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